Tuesday, November 10, 2009

Pricing Example #3

titles
Abigail is a child and family photographer in Lehi, UT, who does about 10 shoots per month, for which she charges $500 each.   She has 5 children and is completely overwhelmed by the amount of work she has to do once the kids are in bed.  
She needs help with almost everything. 

First, she likes to do her own editing.  But after that, she is happy to hand her images over.  Each of her sessions produces about 50 final images.  During her two week trial period, we did about 30 hours of work to figure out what she needed from us and how long each of her processes would take.  For that 30 hours of trial time, we charged her $150.

After those two weeks were up, we set up a monthly and per session breakdown of how much our services would cost.

Her pricing breakdown looks like this:

Resizing/watermarking: $10/session (app. 30 minutes)

Uploading to her website, blog, and facebook fan page: $10/session (app. 30 minutes)

Client CD burning and labeling: $5/session (app. 15 minutes)

Photo Album Creation (Blurb): $20/session (app. 1 hour)

Print order fulfillment & packaging/shipping: $10/session (app. 30 minutes)

So, Abigail hands her photos over to us after they're edited, saving her almost 3 hours of work on each session, or 30 hours a month.  For that, she pays us $55/session.  

Abigail also takes advantage of several of our monthly services.  

Secure off site back-up: $5/month

Client billing/Invoicing: $40/month (app. 2-2.5 hours)

Client correspondence: $75/month (app. 4.5 hours)

For our monthly services, which save her app. 7 hours a month, she pays $120.

Her monthly total, on average:  $670/month

Rather than add extra clients to her work load, Abigail finds that it's worth the money spent to ENJOY her photography again, enjoy a good night's sleep every night, and enjoy her time with her kids.