Jenny is a portrait photographer in Layton, UT, who specializes in family and senior photography. She has a full time job, and does photography on the side to help support her husband through his last year of college. Jenny LOVES to take pictures, but is really not a fan of the time she spends stuck in front of her computer editing. Her color correction process is pretty simple, but she finds it tedious. She does about 5 sessions a month.
Jenny only charges her clients $200/session and included in that price is a CD of their high res images. During our two week trial with Jenny, we gathered her information about her work flow when she edits and did some test runs. We sent files back and forth for approval until she was happy with the results we were getting. We determined that her process takes approximately 2.5 hours for each session of 75 photos.
After those two weeks were up, we set up a monthly and per session breakdown of how much our services would cost.
Her pricing breakdown looks like this:
Post processing/color correction: $30/session (app. 1-1.5 hours)
Resizing/watermarking: $10/session (app. 30 minutes)
Uploading to her website, blog, and facebook fan page: $15/session (app. 30 minutes)
Client CD burning and labeling: $5/session (app. 15 minutes)
So, Jenny hands us her SOOC photos and we do the rest, saving her between 2-2.5 hours a session, or 10-12 hours a month. For that we charge her $60/session or $250-300/month.
Jenny only takes advantage of one of our monthly services:
Secure off site back-up: $5/month
Her monthly total, on average: $280/month
To make up the cost of outsourcing, Jenny is thinking about adding 1-2 extra clients a month, from her waiting list.
